Hosted by the Leukemia & Lymphoma Society (LLS), the Light the Night Walk raises funds for blood cancer research. As with many other fundraising walks, participants can register as either an individual or as part of a team. Donations are made to each individual or team to help them meet their personal fundraising goal. Companies and local businesses can also sponsor walkers and teams to further support the cause and increase their own exposure in the community. On average, individual participants raise around $250 for the LLS. If a participant raises more than $1,000, they become a part of the Bright Lights Club.
When it comes to raising donations, there are several avenues that participants can take. Online fundraising offers participants a quick way of asking friends, family, and other contacts to support the cause. A personal web page is automatically created when a walker registers, and participants can alter the site if they want and send the link to others. Matching gifts are also an option, specifically for participating teams. Most team donations are generated from the individual members, but corporate matching gifts can provide additional funds.